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Ultimate Guide to Mastering Black Friday 2024: Smart Strategies for Epic Savings



couple in winter clothing carrying shopping bags on black friday

Black Friday, occurring the day after Thanksgiving, has evolved from a single-day shopping event into a week-long extravaganza, with deals sprawling across both online and brick-and-mortar stores. Understanding how to navigate this sales marathon is crucial for snagging the best deals while avoiding the pitfalls of overspending.


Preparation for Black Friday


A. Set Your Shopping Goals


  • Must-Have vs. Nice-to-Have: Before the rush, decide what you absolutely need. For instance, if you're after a new TV, prioritize that over less critical items like a third pair of headphones.

  • Wish List: Apps like Amazon Wish List or Google Keep can help you categorize items by priority. This keeps your focus during the deal blitz.


B. Budget Planning


  • Set a Limit: Decide how much you can afford to spend. Tools like Mint can track your spending against this budget.

  • Allocation: Allocate funds for essentials first, like electronics, then for discretionary items.


C. Research and Price Comparison


  • Use Tools: Before Black Friday, check historical prices using CamelCamelCamel for Amazon or PriceGrabber for other retailers to know if a deal is genuinely good.

  • Bookmarking: Use Pocket or Bookmark Manager on your browser to save links to deal pages from retailers like Walmart, Best Buy, and Target.


How to Take Advantage of Black Friday Deals


A. Timing is Everything


  • Deals Start Time: Major retailers like Amazon and Walmart often release deals from midnight. Target might start deals on Thanksgiving, while Best Buy could offer early access to members.


B. Use Technology


  • Real-Time Alerts: Honey provides price tracking and applies coupons automatically. Slickdeals app sends notifications on hot deals across different stores.

  • Amazon Tracking: Keepa is a browser extension that shows price history for Amazon products, helping you decide if the deal is worth it.


C. Loyalty Programs and Email Lists


  • Loyalty Perks: Join programs like Amazon Prime, Target Circle, or Walmart+ for exclusive early deals.

  • Newsletter Advantage: Subscribe to newsletters from Macy’s, Kohl's, and Best Buy for early deal notifications.


D. Price Matching and Return Policies


  • Know the Policies: Walmart and Target often match prices during this period. Ensure you're aware of return deadlines, especially with holiday purchases from Amazon or Walmart.


What to Avoid During Black Friday


A. Common Pitfalls


  • Avoid Impulse Buying: Stick to your list to avoid buyer's remorse.

  • Verify Deals: Use Fakespot to check product reviews for authenticity.


B. Items Not to Buy


  • Outdated Tech: Avoid buying last season's tech like smartphones unless you're certain they won't soon be outdated.

  • Seasonal Items: Don't buy winter gear just because it's on sale; wait for post-holiday or end-of-season sales for better discounts.


C. Avoiding Overcommitment


  • Don't Buy Everything: Remember, deals often come back in January for after-Christmas sales.


Efficient Cost Tracking


A. Use Deal Trackers


  • Visualping can monitor web pages for price changes or when specific deals go live, sending you an alert.


B. Credit Card and Cashback Apps


  • Rakuten and Ibotta offer cashback on purchases, which can accumulate savings over time.

  • Credit Cards: Use cards like Chase Freedom Flex that might offer additional cashback or rewards during the holiday season.


C. Review and Adjust


  • Post-Black Friday Audit: Use Spreadsheet or YNAB (You Need A Budget) to review your expenditures against your plan.


Maximizing Your Savings


A. Bundle Deals and Gift Cards


  • Bundles: Look for deals on GameStop for video game bundles or Target for tech bundles.

  • Gift Cards: Best Buy often offers deals where you get gift cards with certain purchases.


B. Layering Discounts


  • Combine Offers: Stack manufacturer's coupons with store discounts and cashback offers for maximum savings.


Post-Black Friday Strategy


  • Act on Returns: If an item doesn't meet expectations, return or exchange it promptly; many stores extend return periods for holiday purchases.

  • Cyber Monday: Monitor retailers like Amazon and Walmart for deals you might have missed.

  • Post-Holiday Sales: Retailers like Macy's and Nordstrom often have sales after Christmas for clearance.



With strategic planning and the right tools, Black Friday can be less about chaos and more about strategic shopping. Remember, the goal is not just to save money but to buy what you need at the best possible price, responsibly.

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